What Can Publicity Do For You?

Reach literally millions of buyers
Establish credibility as an expert in your field
Establish trust with your website visitors
Create backlinks
Increase your standing in the search engines
Improve traffic to your website

How to Write a Press Release Discover The Key to Unleash the Power of Publicity

Hi, I'm Dee Power of the writing team Hill and Power.

We're the authors of several nonfiction books, a novel and various ebooks.

Through our publicity efforts we've been interviewed by Entrepreneur Magazine, Business Week, Money Magazine, Kiplinger Report, USA Today, Investors Business Daily, several Business Journals, newspapers across the country, and radio stations. We've also been interviewed for stories in the Associated Press, Washington Post, and New York Times.

Brian Hill was featured in Entrepreneur Magazine, and that was his third appearance. Both of us have appeared on television and have had lots of interviews on the radio.

We've developed publicity programs for our books, new products, and consulting services. We've worked with the publicity departments of our publishers and several professionally public relation firms.

You can take advantage of everything we've learned in the e-book The Power of Publicity. It's available for immediate download. Use your credit card or Paypal. Only $7.77.

Tips for Publicity

Web Reputation Management is just as important as your company's reputation. Search engines analyze sites and determine which have the highest authority for certain keyword phrases. When someone searches using that keyword phrase, the highest authority sites are presented first. People usually click on the first few sites presented in the search results. Increase your web reputation through keyword selection, linking, article distribution to ezine sites and of course, press releases.

Make sure your company is listed in search engines including the local search index.

Tie your press releases into what's happening in the news.

Establish yourself as an expert with the media. If you see a story that you could have contributed to, email the reporter and offer your insights. The next time a similar topic comes up the reporter may think of you to interview. For example, Brian and I are considered experts on entrepreneurs, business planning and financing. So we include releases about what's going on in the world of finance plus updates on Investment Network news, even if it's not directly related to us.

Use promotional products with a copy of the cover of your book, image of your product or your company logo. We put the cover graphic of our novel on Tee shirts and wore them to sports bars, grocery stores and just out and about. Try personalized tote bags, coffee cups, or hats. Tie in the promotional item to your product.

Don't stop there. Use promotional items as giveaways during special events, trade shows and conventions. Include them in your press kit as well.

Visit trade shows and see which are appropriate for your company. Talk with vendors and see if they would recommend the show. First impressions count so use professional looking exhibition stands in your booth. Consider carefully when choosing Conference facilities for your own event. You want an easy to get to location.

If part of your marketing program is to offer a free book or report to your website visitors in exchange for their contact information you need some way to follow up with all those leads and convince them to convert from being a lead to a customer. Demand Generation Software does exactly that. Don't let the name fool you. It's useful for start-ups, mid-size firms and the big boys.

What Our Experience Means to You

Simply put it means we know how important publicity is to the success of a company. We know what to do, where to do it and when to do it. Our grassroots approach is effective and economical. Our services are geared to your needs.

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